When he was eighteen years old, a crazy redneck named Bobby Jack was released from a juvenile detention facility and started up a weapons business, operating mostly on the dark web and selling a variety of de-serialized and customized weapons.

 Business was so good for Bobby Jack that he used the proceeds to fund the construction of a production facility and shooting range in Mississippi known as Bobby Jack's Ammo Dump.

After having had been recruited by UltraHorse, Bobby Jack moved his favourite machinery and some staff from his headquarters into the UltraHorse Towers complex.

Since then the crazy “Edison of guns” has became the favoured supplier for UltraHorse gunfighters.

His younger sister Luanne took over and still manages the factory he left behind. The corporate line of Bobby Jack’s guns is less experimental and caters to the Americana Rustlover nostalgia crowd.